The Apple brand is worth $241.2 B while Disney is worth $61.3 B (Forbes, 2020). A brand is a firm’s most valuable asset and knowing how to develop and maintain a brand’s equity is a vital skill for every marketer. This course will provide you with an in-depth understanding of how to creatively design marketing strategies and activities to develop and maintain strong brands. Further, you will also learn how to evaluate the positioning and performance of a brand in the current market. Branding theories, concepts, strategies and practices will be examined across a range of real-world contexts, product types and industries.
Course detail
- Prerequisite
- Enrolled in any PGRD Program
- Semester of offer Subject to change
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- Sunshine Coast: Session 5
- Online: Session 5
- Units
- 12.00
- Student contribution band
- Band 4B
- Tuition fee
- 1.4B: Accounting, Business, Law, Economics, Management
- Census date
- Academic Calendar
- Class timetable
- View class timetables for this course
Course outline
View the current course outline for this course
Students enrolled in this course should check the course Canvas site to ensure that they are accessing the most recent approved version of the course outline.