Melissa Johnson Morgan is an Associate Professor of Marketing and has been an academic in Australia and the United States of America for over 25 years. She has extensive marketing and strategic business consulting experience in a variety of sectors including retail, government, agriculture, sport, and logistics. Melissa has helped small and large businesses achieve transformation, growth, and success through understanding the strategic role of marketing in value creation. Her marketing knowledge is extensive, and she has developed and delivered courses in marketing strategy and innovation, consumer behaviour, global marketing, market research, e-commerce, and sports marketing. She has taught executive education classes in many countries including India, China, Taiwan, Singapore, Malaysia, Chile, the USA, and Australia.