The exhibition was developed with the assistance of students from Bachelor of Tourism, Leisure and Events Management at USC. After discussing 'green fatigue' and the idea that people are tired of the 'S' word (sustainability), students were encouraged to look beyond the classroom and explore sustainability and sustainable tourism from differing viewpoints.

Responsible Much? hopes to stimulate discussion about this pressing issue by examining the physical, socio-cultural and economic impacts of sustainable tourism and a future consistent with natural, social and community values.