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Creating value for your customers and your business
This course is designed to increase your business’ marketing effectiveness. This series of three modules will provide essential skills for understanding your market, creating value for your customer, and developing marketing plans. In this course, you will gain practical marketing skills that can be applied to businesses of any size. This course will be most beneficial for individuals with work experience of three or more years.
Become equipped to:
- Understand your customers and your market
- Know how your business creates value for the customer
- Set your business apart from the competition
- Design and implement marketing plans
Module 1: Understanding markets and marketing
- Defining your role in the market
- Managing marketing in your business
- Consumer psychology & behaviour
- Value propositions and market segmentation
Module 2: Creating and delivering value for competitive advantage
- The art of being ‘different’
- Setting marketing goals
- Communicating with your markets
- Defining and delivering service
Module 3: Market research and planning
- The place of marketing in the organisational structure
- Managing internal marketing
- Understanding marketing research
- Developing marketing plans
Sunshine Coast
TBA
Moreton Bay
TBA
Fraser Coast
TBA
Register your place
Choose one or two modules/days: $480 per day (GST exempt). Register for the entire series (three modules/days): $1,200 (GST exempt).
There are currently no dates scheduled for this course. Please register your interest by sending an email to corpdevhub@usc.edu.au.
Meet the presenter
Melissa Johnson Morgan is an Associate Professor of Marketing. She has over 25 years of experience in marketing and strategic business consulting in various industries. As part of this function, she has assisted small and large businesses in achieving transformation, growth, and success through understanding the strategic role of marketing in value creation.
Feedback from previous participants
“Dr Johnson Morgan was a dynamic presenter and her ability to breakdown the concepts and relate to our individual businesses was impressive. I was able to apply what I learnt straight away in our business and it has changed the way I think about marketing.”
“This course was one of the best I have ever taken. Melissa’s teaching style is really engaging, and the material has really made me think about the way our organisation presents in the market.”
“Everything in this course was relevant and interesting. Melissa is very enthusiastic which made the whole group engage.”