Dr David Fleischman first came to the University of the Sunshine Coast as an international student in 2007. David has since completed both a Master of International Business degree and a PhD. The research for his doctorate focused on marketing international education via community engagement to enhance the international student experience. He teaches in marketing within the School of Business.
Some of his recent work has been published in the 'Journal of Marketing for Higher Education', the 'e-Journal of Business Education and Scholarship of Teaching', ANZMAC conference proceedings and the 2011 Auckland Workshop and Seminar on Service Dominant Logic Marketing. Professionally, David has worked internationally within the US, in the marketing and public relations industries before relocating to the Sunshine Coast.
Outside of his professional duties, David enjoys surfing and the outdoors in general.
Awards
- Chancellor's Medal, 2013
Research grants
| Project name | Investigators | Funding body | Year | Focus |
|---|---|---|---|---|
|
Uni-connect digital application |
Dr Michael Carey, Dr David Fleischman and Dr Uwe Terton | USC Student Life and Learning (SSAF) grant (A$10,000)USC Student Life and Learning (SSAF) grant (A$10,000) | 2013 |
To create a digital application that enhances students' social engagement. The app will work as a platform where students can interact with university and community stakeholders to initiate social engagement in their university experience |
|
getSET digital platform |
Dr Michael Carey, Dr David Fleischman | SSAF Grant (A$40,000) | 2014 |
A full service as software platform designed to allow student organisations (e.g. Student Guilds) to communicate, market and manage the student experience. |
Research areas
- services marketing
- value co-creation
- international education
- community engagement
- food marketing
Teaching areas
- Marketing
Dr David Fleischman's areas of specialist knowledge include international marketing, value co-creation, international education, community engagement