Dr Aaron Tham is a lecturer and researcher in the USC Business School, with a focus in tourism and hospitality. Aaron has published in top tourism and hospitality journals and also serves on the editorial board of 'eReview of Tourism Research'. He is also a reviewer across several journals.
Aaron's doctorate examined the influence of social media in tourism decision-making. He obtained a Bachelor of Business Studies (Marketing) in Singapore and also a Master of International Tourism & Hospitality Management from Griffith University.
Aaron's work experience includes working with a Japanese tourism agency for inbound and outbound markets, including corporate clients. He has taught into the tertiary education sector for the past eight years.
Professional Memberships
- Asia Pacific Council on Hotel, Restaurant and International Education (APac CHRIE
- Asia Pacific Tourism Association (APTA)
- Asia Pacific Travel and Tourism Research Association (APac TTRA)
- Association of Critical Heritage Studies (ACHS)
- Council of Australian Universities Tourism and Hospitality Education (CAUTHE)
- International Federation for Information Technology in Travel & Tourism (IFITT)
Awards/Fellowships
- Monash Graduate Scholarships, Monash University, 2010
- Monash Faculty Postgraduate Research Scholarship, Monash University, 2010
- Griffith Award for Academic Excellence, Griffith University, 2003
Professional Social Media
I investigate emerging technologies and event legacies on the back of mega events, and undertake a wide range of domestic and international collaborations to unpack nuances around the Times Higher Education Sustainable Development Goals (in particular SDG9). I also take pride in research leadership as the Managing Editor of the International Journal of Hospitality and Tourism Administration.
Research areas
- social media in tourism
- destination branding and marketing
- disruptive innovation
- medical tourism
- culture and heritage
Teaching areas
- Tourism and Leisure Policy and Planning
- Sustainable Tourism, Leisure and Event Management
- Event Management
Dr Tham investigates emerging technologies and event legacies on the back of mega events, and undertakes a wide range of domestic and international collaborations to unpack nuances around the Times Higher Education Sustainable Development Goals (in particular SDG9). He takes pride in research leadership as the Managing Editor of the International Journal of Hospitality and Tourism Administration.